Advertising Worldwide
by Mooij, Marieke K. de
Paperback · ZOID ZXCRW5WWAPF
£26.06
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Description
Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.
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Item specifics
ZOID
ZXCRW5WWAPF
ISBN-13
9780132885980
ISBN
0132885980
EAN
9780132885980
Brand / Author
Mooij, Marieke K. de
Format
Paperback
Category
International
Dimensions (W × L × H)
1.25 inches × 7 inches × 9.5 inches
Item weight
2 pounds
Author
Mooij, Marieke K. de
Edition
2
Language
english
Number Of Pages
576
Publication Date
1994-03-01T00:00:01Z
Publisher
Philip Allan
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