Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
by Morgan, Adam
Hardcover · ZOID ZWM2M6S89WC
£16.11
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Sold by AZ Books · 1 in stock
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Description
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Morgan, Adam. Hardcover · 304 pages · published 1999 · publisher John Wiley & Sons. Topics: Distributive industries, Brand name products;Management..
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Item specifics
ZOID
ZWM2M6S89WC
ISBN-13
9780471242093
ISBN
0471242098
EAN
9780471242093
Brand / Author
Morgan, Adam
Format
Hardcover
Category
Management
Dimensions (W × L × H)
1.13 inches × 6.44 inches × 9.21 inches
Item weight
1.4 pounds
Author
Morgan, Adam
Edition
First Edition
Language
english
Number Of Pages
304
Publication Date
1999-02-12T00:00:01Z
Publisher
John Wiley & Sons
Sales rank
Best Sellers Rank in each category / browse node.
- #155 in Advertising (Books)
- #224,455 in Social Sciences (Books)
- #1,943,996 in Books
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