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Norman, Susan
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Advertising Worldwide
by Mooij, Marieke K. de
Toy
Product ID: ZMDE3MDUPAT
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Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.
Item specifics
ZOID
ZMDE3MDUPAT
ISBN-13
9780132885980
ISBN
0132885980
Brand / Author
Mooij, Marieke K. de
Format
Toy
Category
International
Dimensions (W × L × H)
1.25 inches × 7 inches × 9.5 inches
Item weight
2 pounds
Author
Mooij, Marieke K. de
Edition
2
Language
english
Number Of Pages
576
Publication Date
1994-03-01T00:00:01Z
Publisher
Philip Allan
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