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Advertising Worldwide

by Mooij, Marieke K. de

Paperback

Product ID: ZMDE3MDUPAT

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AZ Books Verified seller Business Seller: consumer cancellation and faulty-goods rights may apply. Policy
£28.25 · Free delivery
New
Brand new
Free delivery · Arrives in 1 day · by Sat 29 Aug
Sent with Evri Standard
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AZ Books
Business Seller · Returns
New
Brand new
£28.25 · Free delivery
Free delivery · Arrives in 1 day · by Sat 29 Aug
Sent with Evri Standard
£28.25

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Notes supplied by the seller about this specific item.

Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.

Item specifics

ZOID
ZMDE3MDUPAT
ISBN-13
9780132885980
ISBN
0132885980
Brand / Author
Mooij, Marieke K. de
Format
Paperback
Category
International
Dimensions (W × L × H)
1.25 inches × 7 inches × 9.5 inches
Item weight
2 pounds
Author
Mooij, Marieke K. de
Edition
2
Language
english
Number Of Pages
576
Publication Date
1994-03-01T00:00:01Z
Publisher
Philip Allan

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