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Advertising Worldwide

Name: Advertising Worldwide
Brand: Mooij, Marieke K. de
SKU: ZMDE3MDUPAT
Price: 28.25 GBP
Availability: InStock

by Mooij, Marieke K. de

Paperback

Product ID: ZMDE3MDUPAT

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Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.