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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
by Morgan, Adam
Hardcover
Product ID: ZYZQCHLDP8P
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Morgan, Adam. Hardcover · 304 pages · published 1999 · publisher John Wiley & Sons. Topics: Distributive industries, Brand name products;Management..
Item specifics
ZOID
ZYZQCHLDP8P
ISBN-13
9780471242093
ISBN
0471242098
Brand / Author
Morgan, Adam
Format
Hardcover
Category
Management
Dimensions (W × L × H)
1.13 inches × 6.44 inches × 9.21 inches
Item weight
1.4 pounds
Author
Morgan, Adam
Edition
First Edition
Language
english
Number Of Pages
304
Publication Date
1999-02-12T00:00:01Z
Publisher
John Wiley & Sons
Sales rank
Best Sellers Rank in each category / browse node.
- #195 in Advertising (Books)
- #253,992 in Social Sciences (Books)
- #2,218,037 in Books
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